Help me help my father get a 4Runner

MadCityRich

New member
Hey 4Runner buddies,

I'm normally over on the 3rd Gen forum. 174,000 miles a going strong. Been lurking on the 5th Gen forum and getting a little envy.

Anyway, my father is looking at getting a new 2012 TE with Nav and KDSS. The dealer is quoting MSRP as the starting "offer." Total MSRP with options is a handsome $40,535. He's located in the PNW and I'm not, so I'm trying to help him out remotely with a bit of info and perspective.

Any info on what these TEs are going for? I doubt there's any negotiating room on the Nav and KDSS option prices, but I'm not sure about reasonable expectations for reductions off the base MSRP.

Any info or perspectives would be great.

Thanks much,

MadCityRich
2002 4Runner Ltd
SS 7.1
265/75/16
HD-SKO
199mm Tundra brakes
 
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I bought my 2011 TE w/ nav and KDSS in Vancouver, WA for $38,000 and some change. I don't remember the exact price. This was in Jan of 2011.

Hope this helps.
 
Supply and demand is definitely in the dealership's favor, however they should work with you. Find the invoice pricing and start there. Cars.com will help you see where all the TE's are as well.
 
Deals are out there. I just bought a 12 TE with KDSS, running boards and floor mats for 35430. Add 1,000 to that for entune (nav).
 
When I was trying to get my TE, early 2011, they were elusive like squatch... I finally found one and paid... Right arm, first born... Even wanted my left nut, but I was like no way, gotta draw that line. The dealer offered no negotiation with price... If I didn't buy it then and there, someone was right behind me who would.

Now a days, you should be able to have some wiggle room as there are more TE's. I guess the point here is, negotiate a price you are comfortable with, and stick to your guns.
 
Unless he needs this car right away, right now and has nothing else to drive for the moment.... Determine a price you want to pay, are are ready to pay right away. The dealer, sales person doesn't want to fiddle with meeting 20 people to make a sale and do multiple return test drives of unsure possible buyers.

Offer your price, whatever it is, like 37000, and say if accepted you will buy right away, start the paperwork. If not accepted walk out. Go see another dealer.

It worked for my 4runner and BMW for my wife. Actually the first BMW sales guy called us back a few days later, when we had bought it already from another dealer.

Therebwas a website I had used that showed the invoice price, kick backs that dealers get, all the sales on the car etc.... I can't remember what it was now. I used that. Not all available sales are offered by the dealer. The manufacture may have a 500$ un advertised kick back or discount and the dealer may or may not give it to you. And if you don't know about it, and you get it, it looks like you're getting a savings but really that is what the price should have been anyway.
 
I got my '12 TE w/KDSS, no nav for less than invoice this March with some haggling. I told them how much I was willing to pay (out the door) and when I refused to pay more and got up to leave they agreed. It took going to multiple dealers but I got my price.

If there is a new dealership, they will probably give the best price as they need to establish a loyal customer base.

During negotiations, remember they do this all day, every day for a living and know all the ways to keep the price up. Go in with quotes from every source possible, have MSRP, invoice and if possible actual sales prices for your area, state and nation wide. Don't let them play numbers games by quoting the price plus this fee and that. That's playing their game, you want to play yours. If possible, pay cash or at least arrange your own financing, but don't tell them in advance. The plan on making money on the financing and won't give as good a price if they know the can't make money from it.
 
Edmunds.com probably has all the invoice pricing you need.

Toyota.com should have all the current incentives that apply to your area. (they are different regionally) You can't save by buying in a different region as your incentive is based on where you register the vehicle.

Find another dealer or two outside your area that has the same vehicle and get a quote via the internet. Then goto your local dealer. Your most power negotiating tool is your ability to walk away.

Generally I just offer $300 over invoice minus any incentives. That is a fair deal for both sides IMHO. The dealer makes holdback and $300. Better deals can be had but I don't have time to run all over to do so.

Demand on some vehicles can push pricing up but they are still there to sell cars and generally won't let a deal walk away either.
 
Seattle Area Purchase in February

Don't know where your dad is located, but the spouse and I spent time at both Michael's in Bellevue and Toyota of Kirkland, east of Seattle. This was in February, so the info is maybe a bit out of date at this point. Anyhow, we first spent (or mispent) an afternoon at Michael's and ended up finally pinning down a price for a silver TE with KDSS. No such vehicle in stock, but they thought that maybe one would show up "before too long". Meanwhile, they wanted us to put down a $500 "commitment" and we would get the first one that showed up. Don't remember the final price - it was supposed to be Invoice + $500, but since we couldn't find out the invoice price, that didn't really mean anything, now did it? Discussed what would happen if e.g. on the ship the brake master cylinder leaked and puked brake fluid all over the place, or the wiring shorted out and fried part of the wiring, or whatever. They would fix up everything just like new and we would love it, even if we had 1/2 of a new wiring harness spliced into the original. Wrong. We could keep looking at vehicles as they showed up and when we found one we were happy with we could take it. We were reluctant to commit the $500, and then they hit us with an itemized list, for no readily apparent reason, of their expenses for which we owed them. And I'm not making this up:

Per unit overhead (real estate costs, administrative costs, hourly employees, water, sewer, garbage, electricity, gasoline, maintenance, printing, insurance, etc) - $470.00

State business tax - $178.91

Advertising (new advertising dollars divided by vehicles sold per month) - $360.00

Min commissions (pays 5 people) - $485.00

Interest (monthly cost to floor the vehicle) - $202.77

Vehicle Lot Maintenance (lot attendants, car cleaning supplies, lot damage, etc) - $209.00

Normally, this would all just be considered as part of the cost of doing business, but they apparently wanted to rub our noses in it. We hinted, tongue only slightly in cheek, that we have expenses too and would like an attendant reduction in the price of the car to cover our living expenses. They weren't buying it.

Then before agreeing to the $500 deposit, we noticed the list of option codes, which included the code for running boards. We had told them right from the start that we DID NOT want running boards, but there they were - for $540 or whatever it was. They said that the service department would be happy to take them off for us for free, but we would still be stuck with them even thought we did not want them and had not asked for them - the salesman said that we could just sell them on e-bay. Yes, I'm dead serious - remarkably enough that's exactly what he told us. We were told that the "current build pattern" for TE's included running boards, and consequently we would not find any new TE's for sale anywhere in the US without running boards. At this point we walked out with the salesman trailing us to the door, after we had wasted our afternoon going around in circles with them. The salesman told us that we had wasted his time and was quite upset that we were walking out. No squat, Sherlock.

So on we went to Toyota of Kirkland. They might be able to do a dealer trade for a silver TE with KDSS. Got a call a few days later, and it was silver, had KDSS, no running boards, $225 worth of fancy-schmantsy carpeted floor mats, and $1000 worth of Nav and upgraded audio. The vehicle was actually initially delivered to Toyota of Tacoma. Told them did not want the Nav/audio, and certainly were not going to pay $225 for carpeted floor mats only to throw them away when getting the WeatherTech mats or whatever. So let's take the $225 and the $1000 right off the top. Got a fair enough trade-in on our late and lamented 2002 Mazda Tribute. The sticker started us out at the exact same $40,535 that you quoted. With some back and forth, we got it down to $33,000 with the trade, and we didn't tell them we were paying cash till after the price had been agreed on. I think we got $6,000 for the Mazda, so what it amounts to is that we got the Nav/audio for "free", plus $535 off of MSRP on top of that - and kept the carpeted floor mats to boot for trade-in time down the road. At that time, TE's were touted as rare and hard to find, and we were in a buying mood, so we just did it. Jimmy Fox, our salesman, was a good guy to deal with, but by and large the sales people really were uninformed about all the TE bells and whistles. Our somewhat checkered service department saga continues, but the "buying experience" was probably a 7 or 8 out of 10, just due to the general lack of BS.

Hope that at least some of this helps. Good luck.
 
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Thanks everyone for the input. That Michael's in Bellevue seems like a piece of work (or other 4 letter word).

We'll be getting some additional quotes and making an offer in the near future.

Cheers,

MadCityRich
 

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