TRD PRO 5k “Market Increase” Price Added to Sticker

[AZDustBuster]

I live in Boston, but just spent the last 3 months in South West FLA.....
I was thinking of buying another 4runner to keep there and get rid of the Audi wagon that lives there.

I ran into the same environment----- they add $5000 to MSRP on TRD PROs and then slap on $699 for 3 oil; changes and tire rotations, $199 for interior LED light upgrade, and $500 for paint protection.

I asked if i could order one without all the add-on's and 3 of the dealers said no, one said maybe, if they got it before it went thru the "port"?? But all were adding $5k above MSRP

Same story TRD PRO's are special, and limited production, we sell every one we get- take it or leave it.
$600 for 3 oil changes / tire rotation-------- ridiculous..I do my own oil, the dealer does not do it right anyway...striped blots on the skid plates is a common complaint,,,,I am sure they don't change the filter....just drop the oil and refill.......

I have found the dealers in New England to be opportunistic. They will try to get as much as they can. But if you tell them exactly what you want they seem to be more straight fwd on what they will and won't do.

I was thinking a Ventura would be a good compromise --- it has most of what I need, but they don't seem to ship any to FLA with KDDS and sunroofs ??? So in summary I will buy in New England
I need to drive to FLA because we have an 80lbs dog and the airlines have a 20lbs restriction.......that would cover his head,ha

Yeah man, when I was talking to the other dealership that had the 5k additional on sticker, they also had 3-4 other $800 add ons that they said they couldn’t remove. And when I was like F that, told him to give me his card for later, he came back with one of them knocked off. I still said no and he went to get his card again, but came back with all 3 of them knocked off. I still said no and he came back with those knocked off and 2k more on my trade in. Lol. I was just put off at all the BS. The other dealer was straightforward and was like sticker price it is.

 

[downshift]

Car salesman will say anything they think will make the sale right here, right now. When I bought my TRD Off Road, the first dealer I went to said those are very very rare, you will wait forever if you want one of those, you're better off buying this limited we have sitting right over here, isn't it nice?

I went to the other dealer across town who had 5 or 6 TRD Off Road's sitting on the lot. Forget paying over sticker, I got them to take a few grand off the price and throw in running boards for free.

 

[Charles Bronson]

These body-on-frame SUVs kick some serious butt in the reliability and off-road capability departments, but a Pro is not worth even $4K under MSRP and a TRD Off-Road no more than $40K, even with KDSS. These SUVs are way behind the times in drivetrain and vehicle tech, mpgs, and safety.

 

[mteolus]

Rumor has it that the new generation 4Runner will be ready summer 2022 as a 2023. Usually prices of the old will go down, but who knows in these Covid and Biden days.

 

[Axix23]

Has anybody every gotten a discount off of MSRP on a Trd Pro? Lol just curious

 

[Tuco S.]

Is it wrong to admit I chuckle at owners who try to make their SR5/OR/Limited look like a Pro, especially when their color isn't even offered in a Pro?

 

[cbaty08]

Rumor has it that the new generation 4Runner will be ready summer 2022 as a 2023. Usually prices of the old will go down, but who knows in these Covid and Biden days.

Really? No need to bring politics in here.

Demand is through the roof for Runners... don't expect a break.

 

[Tennis19]

i picked up a blk trd pro last week... unfortunately i kinda paid 899 over sticker. 899 included lifetime tint/wheel locks/nitro air. they would not budge. maybe i could have played the walk out the dealership move and see if they'd chase me down. but ive been calling and driving around dallas area and this was the only dealership that had one. it became available when the person that ordered it had cold feet. overall im very happy with the car. but def not happy with the price but i can live it with it.

 

[sag19]

Fought tooth and nail to get my army green for msrp in september of '20. Basically had to tell them 5 times i was leaving to drive to another dealer that was selling at msrp down the highway. They wanted 5k over, other dealers wanted 8-10k over for green pros. Recently out of curiosity, carvanna offered me 3k over msrp for my pro used with 7k miles.

 

[Glenn Goodlett]

I had to shop out of state to get my AG Pro at MSRP. Dealers in the LA basin wanted 5 to 15 over MSRP. I had mine delivered from Oklahoma at MSRP plus $1500 shipping to my house in CA.

 

[NW.OH.T4R]

Has anybody every gotten a discount off of MSRP on a Trd Pro? Lol just curious

I did on my ‘19. In fairness, the salesman screwed up badly on my deal. I was given Toyota supplier pricing when the bottom of the page explicitly says “excludes TRD Pro and LC”. I ended up a though over 45, or about 10% off MSRP which at the time was invoice minus another $500 - again Toyota supplier discount.


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[Bry n]

Is it wrong to admit I chuckle at owners who try to make their SR5/OR/Limited look like a Pro, especially when their color isn't even offered in a Pro?

nah i laugh at stock pros who stare at my kitted out 2020 venture edition that i spent days haggling down to low 40k that pretty much looks like/better than a pro except my own after market lift, bd lights, c4fab front and back bumpers, full roof rack + ladder all for still under the price of a gouged pro.

 

[FiveSpeed]

i picked up a blk trd pro last week... unfortunately i kinda paid 899 over sticker. 899 included lifetime tint/wheel locks/nitro air. they would not budge. maybe i could have played the walk out the dealership move and see if they'd chase me down. but ive been calling and driving around dallas area and this was the only dealership that had one. it became available when the person that ordered it had cold feet. overall im very happy with the car. but def not happy with the price but i can live it with it.

I doubt you could've talked them down much last week. Take this thread with a grain of salt, its just people typing on the internet. It's very easy to knock a couple thousand off of what you actually paid and round down from there. With everyone claiming to get 15% to 20% off, it makes honest people embarrassed to say they paid closer to MSRP.

Enjoy your ride.

 

[Sp00ner]

Pretty normal if you want one in the 'special' color.

I called 5 dealers that had what I wanted in stock in a 300 mile range. 2 of them were gone by the time I called, the 3rd was 7k over MSRP, the 4th was 5k over MSRP, the 5th agreed to sell at sticker.

I called the one that wanted $5k over, told them I'd be down there at 7am to pay MSRP, if they couldn't do that I was going to buy one 200 miles away. The guy told me to hold on, comes back about 60 seconds later and says "Sorry, manager is telling me no room to negotiate, we'll sell it for this price within a week". Went and picked mine up the next day, when I got home I checked on the place I had called and it was gone.

The resale is beyond insane though, I could sell mine now for more than I paid for it.

 

[NEdude]

Pretty normal if you want one in the 'special' color.

I called 5 dealers that had what I wanted in stock in a 300 mile range. 2 of them were gone by the time I called, the 3rd was 7k over MSRP, the 4th was 5k over MSRP, the 5th agreed to sell at sticker.

I called the one that wanted $5k over, told them I'd be down there at 7am to pay MSRP, if they couldn't do that I was going to buy one 200 miles away. The guy told me to hold on, comes back about 60 seconds later and says "Sorry, manager is telling me no room to negotiate, we'll sell it for this price within a week". Went and picked mine up the next day, when I got home I checked on the place I had called and it was gone.

The resale is beyond insane though, I could sell mine now for more than I paid for it.

From everything I am told in my area you can do better than MSRP on some/most TRD Pros (when they are available)....

 

[phishtaco]

Someone could try this one? Not sure of the color, but it is discounted.
New 2021 Toyota 4Runner TRD Pro 4D Sport Utility in Dry Ridge #16031 | Marshall Dry Ridge Toyota

 

[barry581]

The number you are referring to as the "stock number" is actually to Toyota designated Model Number. Every Toyota model has a number based on the the specific model and trim. Dealers assign a stock number to each vehicle as it's put into the computer inventory system.

 

[EddieV4runnin]

Email to dealers. Tell them that you are writng to all the dealers in your area and want to pay sticker price for a certain color and who ever accepts the offer gets the sale. I bet one of em caves.

Yeah, this never works :frusty: they know someone will pay what they’re asking and laugh at your offer.

 

[EddieV4runnin]

Is it wrong to admit I chuckle at owners who try to make their SR5/OR/Limited look like a Pro, especially when their color isn't even offered in a Pro?

You won’t believe how many dealers sell them with the wheels and grill already installed.

 

[EddieV4runnin]

Demand for 4Runners are crazy right now. Dealership across my from workplace can’t keep them in stock. I payed MSRP for mine back in 16, it had just came off the truck. I couldn’t find the package and color I wanted within 200 miles and the salesman said “if you don’t buy today it will be gone tomorrow.” Picked it the next day and as I was finalizing paper work people were walking in inquiring about it.