TRD PRO 5k “Market Increase” Price Added to Sticker

[spartacus]

Yeah, this never works :frusty: they know someone will pay what they’re asking and laugh at your offer.

Never say never.

 

[Kamalani Mahie]

Never say never.

Fair, BUT [MENTION=147414]EddieV4runnin[/MENTION] is mostly right. 4runners can't be kept in stock and they are bought all the time for well over MSRP. Right now supply is down and demand is up so it's worse than normal.

 

[Redsoxx1918]

Has anybody every gotten a discount off of MSRP on a Trd Pro? Lol just curious

August 2019. For a few days, there were 4 Voodoo Blue TRD PROs within a 50 mile radius of me. One was a very big high volume dealer and they had it advertised at a discount. I used that and went back and forth with three of the dealerships. They were willing to bargain. The 4th dealership wanted MSRP and wouldn't budge. In the end I got mine for $44,800. Sticker was $48,400. I was trading a 2018 TRD off road premium. They gave me KBB trade value and probably made a couple grand off of my trade.


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[Redsoxx1918]

These body-on-frame SUVs kick some serious butt in the reliability and off-road capability departments, but a Pro is not worth even $4K under MSRP and a TRD Off-Road no more than $40K, even with KDSS. These SUVs are way behind the times in drivetrain and vehicle tech, mpgs, and safety.

It all depends how you value a vehicle and what you're looking for. The real cost of a vehicle is what you pay, minus what you can get for a trade value when you're ready to move on. Buy a Mercedes S Class for $120K and you'll be lucky to get $50K in trade 3 years later. It'll cost you $70K to drive it for 3 years. I'm 2 years in on ownership of my 2019 Voodoo Blue PRO. I was lucky to get it for $44K. KBB trade value in my area, condition and mileage....$44K. With my free maintenance to this point, my PRO has essentially been free.


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[spartacus]

Fair, BUT [MENTION=147414]EddieV4runnin[/MENTION] is mostly right. 4runners can't be kept in stock and they are bought all the time for well over MSRP. Right now supply is down and demand is up so it's worse than normal.

There is a supply shortage due shipping container shortage but the numbers are pretty much inline. My the end of the year if all is good covid wise the supply will catch up nevertheless due to inflation the price of all goods will go up also the msrp of new 2021 will be increased. So patience is the key.
4runners sales by year.
2018 139,694,
2019 131,864
2020 129,052
2021 37,263
With all that said, I might be wrong.

 

[4rnrfann]

In socal it's almost impossible to find anything at MSRP unless it's an SR5 or something in classic silver. I was shopping for a Venture or ORP and pretty much every dealer wanted 3K over sticker. Santa Monica wanted $15K over sticker for their Lunar rock Pro because "its the only one in the entire state" and $10k over sticker for their super white Pro.

I looked outside my area and found a dealer in Visalia willing to sell me a Pro at MSRP so I made the 3 hour drive each way and picked it up today.

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[ahtoxa11]

These body-on-frame SUVs kick some serious butt in the reliability and off-road capability departments, but a Pro is not worth even $4K under MSRP and a TRD Off-Road no more than $40K, even with KDSS. These SUVs are way behind the times in drivetrain and vehicle tech, mpgs, and safety.

They are worth whatever the market is willing to pay. Evidently, it's a lot.

 

[Charles Bronson]

They are worth whatever the market is willing to pay. Evidently, it's a lot.

Agreed. I just can't fathom paying that kind of coin for what you get with these SUVs. We bought a new 2020 TRD ORP back in July for $38500 and bought all OEM TRD Pro parts (wheels, grill, bumper covers, skid plate, exhaust, LED fog lights) plus AT tires, running boards, and roof rack bars for around $4K. Minus mounting the tires, all the install work was done by my wife and me. She essentially got the Pro-look she wanted and saved $6-10K in the process. 5100 Bilsteins and OEM+ speakers are next and we're done.

The one thing I wish I didn't tell her about was that $700 TRD exhaust. I should have kept my mouth shut about that one. It's unnecessary and is annoying on the highway when the trans is gear hunting.

 

[Drobs]

I wish this was a joke but:
I went to Massapequa Toyota here in ny
Black trd pro
After test drive he said selling for $20,000 above sticker due to demand. I was the only person in dealership. What a scam
Went hone and called Sansone Toyota in NJ
Made a deal over phone: $20,000 for my trade (2012 trail edition) and sticker for 2021 trd pro

1 hour later I was sitting in my new truck

Go on cars for com
Search inventory and call around

Lots of dealers offer delivery

Did you drive it over to the 1st dealer and rub it in their face?
I would've.

 

[dflowerz]

At age 64, I have modded a ton of motorcycles and am kind of done with that now. I'd much rather pay more and not do as many mods. I got the TRD Pro for that reason. I added a Pedal Commander and will add a Southern Style bumper and Warn winch. Everything else has just been protection for the interior. I paid MSRP for the Pro and got a good trade value for my Subaru Crosstrek, so the OTD new cost for me was around 30K included all taxes and fees. In 2016 I bought nicely optioned new Porsche 911 C2s, so whether a vehicle is worth it is pretty subjective

 

[Adi4runner]

Agreed. I just can't fathom paying that kind of coin for what you get with these SUVs. We bought a new 2020 TRD ORP back in July for $38500 and bought all OEM TRD Pro parts (wheels, grill, bumper covers, skid plate, exhaust, LED fog lights) plus AT tires, running boards, and roof rack bars for around $4K. Minus mounting the tires, all the install work was done by my wife and me. She essentially got the Pro-look she wanted and saved $6-10K in the process. 5100 Bilsteins and OEM+ speakers are next and we're done.

The one thing I wish I didn't tell her about was that $700 TRD exhaust. I should have kept my mouth shut about that one. It's unnecessary and is annoying on the highway when the trans is gear hunting.

Not that it helps you now... but sounds like you should've sprung for the PRO. The PRO will net you whatever amount you saved (and more) when it comes time to sell. Plus you get the nice little touches that you don't get in the ORP.

 

[Charles Bronson]

Not that it helps you now... but sounds like you should've sprung for the PRO. The PRO will net you whatever amount you saved (and more) when it comes time to sell. Plus you get the nice little touches that you don't get in the ORP.

It will be a LONG time until my wife sells. She's wanted a Toyota truck again and she keeps her cars forever. It's quite possible she'll have it for 10+ years.

The ONLY thing I miss about the Pro compared to the ORP is the lack of auto climate control. My wife doesn't care at all and it's her truck.

I do get it though, some people aren't as concerned about the money and/or want a true Pro 4runner. There are advantage especially when it comes to colors. The resale is certainly higher with the Pro, though I do question paying MSRP or higher given that by the time most sell, the new generation will be out which will very likely hurt resale. I would bet we'd get back more on resale on our ORP ($38.5K new, $4k TRD in mods) than someone paying more than MSRP for their Pro.

I've never bought cars with the thought of resale though. I bought a new BMW after all. LOL

 

[matoolie]

Checking with the group as I went in to look at buying a new Lunar Rock 2021 TRD PRO and the stealership added another 5K on top of sticker price and said it is the market price increase on all TRD PROs simply because it is a TRD PRO. It was explained that Toyota wanted to make sure the “right” people are buying TRD PROs. I was like uh WTF, just randomly add 5K to sticker?? Is this accurate with that any other TRD PRO buyers experienced?? Seemed odd to me.

Got Lunar Rock Pro for MSRP. Mark up is all dealer, not Toyota.

 

[Mark4runnar]

Yeah man, when I was talking to the other dealership that had the 5k additional on sticker, they also had 3-4 other $800 add ons that they said they couldn’t remove. And when I was like F that, told him to give me his card for later, he came back with one of them knocked off. I still said no and he went to get his card again, but came back with all 3 of them knocked off. I still said no and he came back with those knocked off and 2k more on my trade in. Lol. I was just put off at all the BS. The other dealer was straightforward and was like sticker price it is.

Its such a waste of time -------